Industry
Commerce leads for merchants who publish a store
Public Shopify storefronts are shops you can actually email — product intent on the site, contact pages crawlable. Unique Shopify leads cost 1 credit. Add Pinterest or Instagram when brands merchandize in-feed. No Shopify admin, no customer PII, no logins.
The problem in this market
- Generic “online shop” queries waste hold on off-ICP storefronts.
- Admin APIs and customer lists are out of scope — and unnecessary for merchant outreach.
- You need verified merchant inboxes for apps, creative, 3PLs, and wholesale — not a sequencer inside leadrushh.
Plays that map to the catalog
Shopify stores by catalog niche
“Sustainable skincare” on Shopify (1 credit). The storefront is already a website, so enrichment is native. Verify before export.
Product-intent brands on Pinterest
Public Pinterest profiles (1 credit) for brands that publish boards and link out. Pair with Shopify when you need the merchant storefront.
Social-native shops on Instagram and TikTok
Instagram profiles (1) and TikTok profiles (2.5) for camera-first brands. TikTok Followers stay out of scope — profile search only. Enrichment needs a public link in bio.
Viral Reels for creator-led commerce
When you need posts that already perform — not just a profile — Viral Reels & Shorts is the module. Different job, same credit wallet. Still public media only.
Workflow
- 01
Name the catalog, not “ecommerce”
Category language drives which merchants the actor returns.
- 02
Shopify first at 1 credit
Add Pinterest or Instagram for social-native coverage. Add TikTok (2.5) when short-form is the ICP — not for a follower dump.
- 03
Crawl public store and contact pages
No admin API. Verify every address. Dedupe across sources into one unique lead.
- 04
Export the merchant CSV
Load Instantly, Smartlead, or HubSpot. Filter by verification status before you send.
Useful guide
Read the deep-dive before you burn credits on a vague query.
Multi-source lead generation playbook →